© 2025 Plamen Petkov
Explore Bulgaria is a conceptual landing page designed to showcase the most beautiful tourist destinations in Bulgaria. The project was created to demonstrate an engaging, visually striking, and informative approach to presenting travel experiences, combining interactive elements, imagery, and user-focused content.
The aim was to craft a landing page that captures the essence of Bulgaria’s diverse landscapes and attractions while guiding users seamlessly through information about tours, destinations, and travel services. As a concept, the challenge was to balance stunning visuals with intuitive UX, providing a complete storytelling experience without relying on an actual client or live services.
I designed the entire concept, including:1. Hero Section: Featuring a slider with the top 3 selected destinations.2. About Section: Brief introduction to a fictional travel agency.3. Upcoming Tours: Highlighting curated tour packages with multiple destinations and dates.4. Info Section: Interactive map of Bulgaria with statistics on destinations, happy clients, and agency experts.5. Discover Section: Thumbnails of the most scenic locations with key information.6. Mobile App Promotion: Encouraging users to download the app for easy access to tours.7. Gallery & Social Proof: Highlighting imagery and Instagram posts for inspiration and credibility.8. Newsletter Subscription: Facilitating user engagement and retention.Throughout the project, I focused on modern, responsive UI, clear information hierarchy, and visually engaging interactions to make the experience immersive, informative, and memorable.
The concept landing page showcases a comprehensive, interactive, and visually compelling experience of Bulgaria’s tourism offerings. Although created as a conceptual project, it demonstrates the ability to design complex, multi-section websites with attention to detail, aesthetic appeal, and user engagement. The project also serves as a strong example of creativity and capability in UX/UI design for digital storytelling.
