© 2025 Plamen Petkov
Mars Armor, a provider of high-quality personal ballistic protection solutions, approached the design agency where I was part of the creative team to develop a modern, professional website that reflects the brand’s premium positioning. The goal was to create a site that not only serves as a digital business card but also elevates the brand visually and experientially.
The existing website did not reflect the quality and sophistication of the brand. The challenge was to design a modern, engaging, and user-friendly site that effectively communicates Mars Armor’s expertise, product range, and premium identity while being worthy of recognition in design circles (think Awwwards-level quality).
Within the agency, I led the UX and UI design, focusing on a clean, modern aesthetic combined with intuitive navigation. I aimed to create an immersive experience for users, emphasizing product details, benefits, and the brand’s authority in personal ballistic protection. The design also incorporated interactive elements to enhance engagement and a sleek visual hierarchy to guide users through the site seamlessly.
The final design achieved a high-end, visually striking result that aligned perfectly with the brand’s positioning. It successfully combined usability with aesthetic excellence. Despite the project never being launched publicly, it stands as a strong example of advanced UX/UI design and brand presentation for specialized industries.
