© 2025 Plamen Petkov
The client approached the design agency where I was part of the creative team to develop a new brand identity and website for their line of protein wafers. The goal was to establish a strong and appealing visual identity that would help the brand stand out in the competitive health food market. The project was coordinated by a project manager, ensuring clear communication with the client and smooth workflow.
The project required building a complete brand identity from scratch and designing an online store that effectively presented the product range while encouraging purchases. The website needed to communicate freshness, health, and quality, while being visually appealing and intuitive for the target audience.
Within the agency team, I led the UX and UI design for the project. I focused on creating a modern, vibrant, and user-friendly interface that guided visitors through the product offerings, highlighting the unique features and benefits of Sorrenda wafers. The design emphasized clear navigation, engaging visuals, and an inviting shopping experience, aiming to convert visitors into customers. Collaboration with the project manager ensured that the project met client expectations and brand goals.
The final design successfully combined a compelling brand identity with an intuitive online store layout. Visitors could easily explore the product range, understand the benefits, and engage with the brand’s story. Despite the project never being launched publicly, it stands as a strong example of how strategic UX/UI and branding can drive engagement and conversions in the food and wellness sector.
