© 2025 Plamen Petkov
Tsvetan Sokolov approached the design agency, where I was part of the creative team, to develop his brand identity and website. The website was intended to serve as a personal portfolio and online store for sports merchandise, including shirts and accessories. The project was coordinated by a project manager, ensuring smooth communication and workflow with the client.
The project required establishing a strong brand identity from scratch and designing a website that would represent Sokolov’s personality and style. The site needed to combine an engaging personal portfolio with a functional online store, delivering both a sporty aesthetic and intuitive user experience.
Within the agency team, I led the UX and UI design for the project. I crafted a visually striking and sporty interface, creating a seamless user experience that guided visitors through the portfolio and store sections. The focus was on clean, modern design, easy navigation, and an engaging presentation of products, all while staying true to the brand’s identity. Collaboration with the project manager ensured alignment with client expectations and project timelines.
The final design successfully blended a sporty visual style with intuitive UX, creating a cohesive personal brand presence online. Despite the project never being launched publicly, it stands as a strong example of integrating brand identity with effective UX/UI design for a personal portfolio and merchandise store.
